Sarah O'Brien, Green Electronics Council

April 6, 2010 · Posted in 2010 Speaker Bios

Sarah O’Brien
Green Electronics Council

Sarah O’Brien of the Green Electronics Council educates private and public purchasers about using EPEAT (the Electronic Product Environmental Assessment Tool) to “green” their electronics purchasing. In her previous position as Environmentally Preferable Purchasing Program Manager for H2E/Hospitals for a Healthy Environment, Ms. O’Brien worked with health systems and Group Purchasing Organizations to improve health care facilities’ environmental performance through purchasing initiatives.

Earlier, as a Senior Outreach Associate with the national nonprofit INFORM, Ms O’Brien assisted state, local and Federal government agencies, educational and enterprise purchasers in the US to reduce their purchase of products containing persistent toxic chemicals. As an environmental health advocate for the National Wildlife Federation and Vermont Public Interest Research Group, she was involved in legislative advocacy and public education efforts around toxics issues throughout the Northeast United States.

An invited member of the original EPEAT Development Group, Ms O’Brien is an honors graduate of Yale University and a former Board member of the US National Pollution Prevention Roundtable.

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Testimonials

“Just a quick note of thanks for all your hard work on CEA Line Shows this week. For what Parrot was looking for this year in conjunction with the launch of the AR.Drone, the show was a good fit. We wanted to make sure to say thank you to you and your team for all of the hard work that went into the show.

— Tim Wieland, Airfoil Public Relations for Parrot

“Press has been great. Our PR firm has attributed over 22 million impressions online at various tech sites since the CEA Line Shows..”

— Jono Pinksy, Viologht

” Our client ThinkEco did 82 press interviews and demos in two days! We can’t complain. The CEA Line Show in NYC is an excellent venue for start-ups like ThinkEco because it attracts top shelf press and business prospects who have more time to spend at the booth. People didn’t pass by, they all came over to talk. From start to finish, a professional, yet intimate, conference that netted big results –P.S. The food was excellent too!”

— Anne Steinbergm, Managing Director, Kitchen Public Relations for ThinkEco

“CEA Line Shows is a critical event for my teams at Engadget, Switched, TUAW, and Download Squad. In a tech editorial environment that is increasingly (and understandably) remote and mobile, in-person shows like these are a welcome rarity. Not only do they get my guys and girls out of their home offices, but they have also created innumerable hands-on and breaking stories chock-full of the video and images our readers have come to love and expect. The smaller size of CEA Line Shows means that my journalists can get their job done in a consumable environment as compared to the multi-day, exhausting conferences. Both have their place, but I am for one forever a fan of the smaller CEA Line Shows.”

— Joshua Fruhlinger, Editorial Director, AOL Tech.

“All in all, the CEA Line Shows was a big success, especially for an initial effort. I urge other manufacturers of home-theater products to sign up for next year — you’ll save loads of money compared to putting on an individual line show, and you’ll save journalists loads of time, a commodity in very short supply these days. It’s a win-win in an otherwise lose-lose economy.”